When Lighting a Retail Outlet, there are three important factors to consider: Ambiance, Color and Merchandise Protection.
Lighting creates mood and ambiance as well as draws interest to a store. Choosing the proper color temperature is essential to maintain the true color of the merchandise.
Regular lamps give off a yellowish light, thereby distorting the color of the merchandise and diminishing their appearance. Lighting choices can either damage or protect the merchandise.
It is vital to use lighting that has a UV-stop and that is heat sensitive. Clothing under lighting that does not follow theses criteria's will fade and spoil the fabric.
Download PDF on the AR111 Radium here.
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